Facebook Inc (NASDAQ:FB) Investor Investigation Concerning Potential Securities Laws Violations Announced

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October 6, 2016 (Shareholders Foundation) - An investigation on behalf of investors of Facebook Inc (NASDAQ:FB) shares over potential securities laws violations in connection certain financial statements was announced.

The investigation by a law firm focuses on possible claims on behalf of purchasers of the securities of Facebook Inc (NASDAQ:FB) concerning whether Facebook's inflated video metrics have damaged any parties involved in any way in advertising on Facebook.

According to an article published on September 22, 2016, Facebook Inc announced it had exaggerated its "average viewing time" metric by as much as 80% for more than two years. Several weeks before the article was published, Facebook Inc had acknowledged in a post on its Advertiser Help Center that the metric had not included video views lasting fewer than 3-seconds. Facebook Inc said it had informed its clients and that it had introduced a fix to provide a more accurate metric: "Average Watch Time."
Facebook's Vice President of Global Marketing Solutions is quoted as having admitted at an Advertising Week New York event: "We should have just said in public that we found this error a month ago and made the correction, and not just called our clients and agencies . . . . Our promise is we will and need to do better." Significant persons in advertising stated that this error highlighted the need for third-party viewership measurement.

Facebook Inc reported that its annual total revenue rose from over $5.08 billion in 2012 to over $17.92 billion in 2015 and that its Net Income increased from $53 million in 2012 to over $3.68 billion in 2015.

Shares of Facebook Inc (NASDAQ:FB) grew from $18.05 per share in August 2012 to as high as $131.05 per share on September 7, 2016.

On October 6, 2016, NASDAQ:FB shares closed at $128.74 per share.